Twitter’s Power

If you haven’t yet embraced Twitter or felt its power, I strongly recommend you join.

The technology gives you an omniscient voice, a way in instantly and effortlessly broadcast your thoughts to people you know, and people you don’t. I’ll provide you with two examples of ways it can assist you.

Harness the varied knowledge of the collective

I found myself walking through an unfamiliar neighborhood and I wanted something warm to drink. Google wasn’t helpful — I could’ve used Yelp on my mobile phone, but wanted a more personal recommendation. I fired up the Twitter client on my Motorola Q9c and tweeted “Any ideas for a coffee shop on top of Queen Anne Hill?”. Within 3 minutes, I had 3 recommendations, including the place that I ended up going to, El Diablo, where I enjoyed a fantastic Mexican hot cocoa. By asking my Twitter contacts, I harnessed their individual knowledge and made it my own. Those who felt compelled to make a recommendation were those armed with the most suitable knowledge on the subject. Efficient and effective.

Make yourself heard and advance your cause

Whether your cause is saving the world, growing your business, or finding a last-minute lunch date in Manhattan, Twitter allows you to effectively find others who can turn your idea into reality. G. Martin Bingisser, a world-class athlete who dabbles in tax law, happened upon the idea to start a non-profit organization to support Olympic athletes in their training. Once the organization’s website was up and running, he Tweeted:

Our non-profit’s webpage is now online: http://www.evergreenathletic.org/…

Within 15 minutes, he’d already received a small donation, 100% prompted by his Tweet. He didn’t have to make a phonecall or schedule/attend a meeting. All he did was type a few characters.

What can Twitter do for you?

P.S.

You can follow me on Twitter here.

No comments yet.

Leave a comment