‘Internet Dollars’ Defined

internet dollars – /ˈɪntərˌnɛt/ /ˈdɒlərs/ - pl. noun

1. the exposure and web-visitor traffic showered upon internet startup companies’ websites, which earn the company legitimacy and fame but generate little to no actual revenue.
2. what 90%+ of internet companies thrive on.
3. the lack of a real business model or end-game.

Origin:

2004; English compound phrase theoretical + internet + dollars, “South Park”, Episode 1204¹

1. The [South Park character] boys post a music video on YouToob and go to what looks like an employment office to collect their money. In the waiting room, they encounter many Internet sensations including Tay Zonday, the Numa Numa guy, and the sneezing baby panda. They were all waiting for their millions in Internet theoretical dollars.

What moral does “Southpark” leave you with? Kyle said, “We thought we could make money on the Internet. But, while the Internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent that warrants a trade of real and immediate income opportunities for the promise of future online revenue. It will be a few years before digital media distribution on the Internet can be monetized to an extent that necessitates content producers to forego their fair value in more traditional media.”²

2. “Southpark: Internet Theoretical Dollars”

dollar /ˈdɒlər/ noun
1. a paper money, silver or cupronickel coin, and monetary unit of the United States, equal to 100 cents. Symbol: $

Origin:
1545–55; earlier daler < LG, Dutch daler; c. German Taler, short for Joachimsthaler coin minted in Joachimsthal in Bohemia.

internet /ˈɪntərˌnɛt/
1. a vast computer network linking smaller computer networks worldwide
2. a series of tubes

Origin:
1990-1995; Albert Gore, American politician³. Vinton Cerf, Robert Kahn, creators of TCP/IP protocol.

3. “During my service in the United States Congress, I took the initiative in creating the internet.” -Albert Gore. March 9th, 1999. CNN’s ‘Late Edition’ with Wolf Blitzer. (link)

I was prompted to define internet dollars by phenom internet entrepreneur Arianna O’Dell (@r_e_on_a), co-founder of FlyByMusic, who is smart enough not to chase internet dollars!

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