Hot Babes On Center Court
Daniel Hamermesh:
Fox News reports that during the early rounds at Wimbledon, a lot of second-level, but good-looking female tennis players have been on Center Court, while some of the stars have been relegated to side courts.
An event organizer noted, “It’s not a coincidence that those (on Center Court) are attractive.”
Not at all. The price of TV rights is based on viewership, so the sponsors want to maximize it: “Our preference would always be a Brit or a babe, as this always delivers high viewing figures.”
“Pretty Players, Please” at NYT Freakonomics Blog
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