High Prices = More Enjoyment.

Restaurants charging inflated prices for wine could be doing their customers a favor: a study has found that people who pay more for a product enjoy it more.

Researchers discovered that people given two identical red wines to drink said they got much more pleasure from the one they were told costs more. Brain scans confirmed that their pleasure centers were activated far more by the higher-priced wine.

High Price Makes Wine Taste Better – The Times

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